Analizing Ourselves (SWOT Analysis)

I write this post because I have been undergoing a sequence of interviews to apply this job since July 2008 (which I’m hired, by the way, woo hoo….).

As usual, I was asked standard questions about my personality, my work achievements, etc. It occurred to me long time ago that the interviewer always want to know my strength and weaknesses. Most of the time, I felt I couldn’t answer this firmly, in confidence, as if I didn’t know about my own personality. That would be silly, don’t you think? I really didn’t like that kind of situation! Because whenever we are being interviewed, we must show confidence and speak at the same level of the interviewer. Just because you are being interviewed, doesn’t mean you don’t have the power to show who you are. You must bring it out!

Well, I’d ask that question too to job applicants when I interviewed theme to become my team member.

So I decided to make a list of my strength and weaknesses to keep me in mind that I’ve got those things the company requires in an employee, and I’ve got room for improvements.

My darling Poohbear corrected me when I said “weaknesses”. He didn’t agree to that, he would call it “opportunity”, because if you call it “weakness”, you will become WEAK!

Of course, we don’t want that…. I don’t want to be a weak person. I have been building my character to become strong. When you know your opportunities, you would know that you are lack of something and you are going to fix ‘em.

SWOT Analysis was introduced by Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. It is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective.

SWOT analysis groups key pieces of information into two main categories:

  • Internal factors – The strengths and weaknesses internal to the organization.
  • External factors – The opportunities and threats presented by the external environment to the organization.

Here are some examples of what a SWOT analysis can be used to assess:

  • a company (its position in the market, commercial viability, etc)
  • a method of sales distribution
  • a product or brand
  • a business idea
  • a strategic option, such as entering a new market or launching a new product
  • a opportunity to make an acquisition
  • a potential partnership
  • changing a supplier
  • outsourcing a service, activity or resource
  • an investment opportunity

You can apply this analysis to your life. Use this guide to sort out things in your life, not just for your job interview purpose. I can say this analysis is a part of mind mapping process. When you know those things in your character, you will be able to keep positive thoughts and energy, you will be able to being grateful to what you have and achieve in life despite of bad things that have happened or are happening.

(To get SWOT Analysis Template, go here)

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One thought on “Analizing Ourselves (SWOT Analysis)

  1. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


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